Academy · Technical Guide

Adjaba Pulse — Partner Guide

Adjaba Pulse is an on-device camera analytics system deployed on Android tablets near storefronts. The system detects faces and provides privacy-safe, aggregate-only audience analytics without storing faces, images, or identities.

Key capabilities

• Face detection and de-duplication (up to 60 seconds)
• Attribute estimation for gender, age bracket, sentiment, zone location, and attention
• Dwell time tracking
• Real-time dashboard overlay showing visitor counts, demographics, and heatmaps
• Automatic data aggregation and sync every 60 seconds

Daily operator workflow

1. Power on and log in with Adjaba credentials
2. Confirm Screen ID, camera direction, and location name on setup
3. Tap "Start Camera" and grant permissions
4. Complete the consent screen (first time and annually) — verify the physical privacy notice is posted
5. Keep the camera running during business hours
6. Data syncs automatically; manual sync is available via button
7. Access analytics via on-device dashboards

Privacy & data handling

Data minimisation: it counts and classifies, it does not identify or store biometric records.

• Consent gate blocks analytics until confirmed
• Physical signage requirement
• "Run Without Analytics" mode disables detection completely
• No storage of face images, biometric templates, or identifiers
• Temporary de-duplication data discarded after 60 seconds
• Data retention: 30 days (footfall), 90 days (heatmap), 1 year (compliance)

Day-to-day operation

Keep the device powered and connected with a stable internet connection. Mount where the target area is visible, run continuously during business hours, and sync regularly to avoid data loss during reinstalls.

Troubleshooting & support

Common issues include login problems, missing screens, delayed data display, and consent screen blocks. Contact your Adjaba representative with your Screen ID and device details when issues arise.