There are expensive displays, video wall, projectors available to display your content. You can also use an inexpensive option for your own digital signage display. This post can explain how an inexpensive LED screen can be used to modernise your store, promoting your product or monetising your vertical space through digital signage advertising.
The most easiest option of using a TV as signage is to upload your content to USD drive and plugin the USB drive to TV. This is supported in most of the TVs. This could be a simplest option but that doesn’t provide you much option that modern digital signage software provides. In this modern age it’s not just looping your images one by one but also to understand what content to be displayed when and to which audience. When you display inappropriate content , for example you display jewellery to mens, that may not sell. This example explains it’s not display screen but the software behind which is important to display right content to right audience.
What’s needed to use a TV as signage?
- Android smart TV or a normal TV with HDMI input. You can find 32 inch to 55 inch TVs at very low cost. Also you can use a pre owned TV selling in classified website or in fb marketplace.
- While using normal TV you can use a android TV stick / TV box and attach them to TV HDMI input
- Now it’s the software that displays content to your TV. You can use Cloud Signage software that connect your TV to cloud so you can manage content remotely. You can explore Adjaba player and Adjaba mobile app that uses Artificial Intelligence technology to display right content to right audience and enhance consumer engagement. Also mobile app helps you to manage content from your mobile. You don’t need a traditional CMS to schedule your content.
- Upload your content from mobile APP and push that to your LED TV.
- You can manage multiple screens and their content from your mobile APP.
Why Artificial Intelligence needed?
Displaying right content to right audience is key in achieving your target goal. As explained earlier you display female jewelries to mens but that may not sell. So even if you use eye catching expensive bright signage display but wrong audience targeting, it doesn’t provide any value. Also a super expensive bright signage may not fit some ambience where a normal LED TV with low brightness can keep the balance of ambience.
Are you monetising your vertical space?
Whether it’s a small kiosk or a large grocery store, you may have multiple customer visiting your store. Now you can start engaging with your customer through digital signage screen or a simple TV as signage. Watch the below video for more information.